About Us

About Reserve Hardwood Flooring


At Reserve Hardwood Flooring, we believe in the rewards of a true, top quality wood floor. Family owned & operated since our inception as The Discount Flooring Co. nearly a decade ago, our goal is to provide fair pricing, accurate product representation, and outstanding support to each and every customer with whom we have the honor of interacting.

Simply put, we absolutely love what we do.

For us, wood flooring isn’t just our passion.

It is our life.

Much like the forests from which our manufacturers harvest trees using their eco-friendly practices, our connections throughout the hardwood flooring industry have deep, deep roots. These long-standing partnerships with over 50 manufacturers across the United States and beyond afford us the unique opportunity of offering customers a diverse a selection of wood flooring products.

We offer a variety of beautiful wood species from around the world, including South America, Europe, and Asia. For those of us here in the States who are captivated by the beautiful aesthetics of exotic woods like Brazilian CherryBrazilian WalnutBrazilian TeakSantos Mahogany, and Acacia, there is equal – if not even greater – appreciation for North America’s own domestic species (White OakRed OakHickoryWalnutMaple, and American Cherry) among wood flooring aficionados throughout the world. Regardless of locale, one never grows tired of seeing the natural patterns found in wood flooring.

Collectively, this wide range of available wood species coupled with our fast and low-cost shipping rates to anywhere in America are what set us apart from our competitors. Coupled with the information provided on the pages of this website, where else can you find so much helpful information about the wood flooring industry all in one place? 

Hardwood flooring has forever been considered a timeless piece of a home’s interior space. As such, unlike choosing new paint for your walls every couple of years, your floor is an investment that should last a lifetime. Recognizing that this purchase is a very important decision – one that requires careful thought and planning – we believe in treating each and every customer the same way that we would want to be treated in return.

With the vast product offerings and industry experience, let us to be your source for all that encompasses your next wood flooring project. Whether you’re a homeowner, contractor, interior designer, or builder – no matter the size or scope of your project – we are ready to assist.